Previously at Oracle and Acacia Advisors
I’m a student at UT Austin’s McCombs School of Business, earning a Bachelor of Business Administration in Management Information Systems (MIS) and a Bachelor of Arts in Psychology, with minors in Marketing and Educational Psychology.
Those aren’t four separate interests. Psychology and consumer behavior explain why people choose what they choose. Marketing and product strategy decide what’s worth offering them. Technology is how it gets built. And education asks the same question about learning: why some things stick. That thread runs through everything here, from discovery calls at Oracle to a children’s book about women engineers.
So far, it has taken me to Oracle, where I led discovery calls with $20M–$200M companies and matched their needs to NetSuite, and to Acacia Advisors, where I rewrote the messaging for their AI and cloud services and grew website traffic by 20%.
Off the clock, I’m still studying what people love: rom-coms, new restaurants, the perfect vanilla latte. I balance it with Pilates and yoga and always have a creative project underway. Most of them end up here.
May ’26 – Aug ’26
May ’25 – Jan ’26
The University of Texas at Austin
McCombs School of Business
Scholarships & Honors
For business students who exemplify student leadership on campus.
For students who show both interest and aptitude in Management Information Systems, in the classroom and beyond it.
Recognized for distinguished academic achievement.
I didn’t choose technology instead of the arts.
I chose it so my art could do more.
Reading, writing, music and art have been constants for as long as I can remember. Eventually, making something beautiful stopped being enough. The more interesting question was why people chose it, remembered it, returned to it, or couldn’t put it down.
And technology was already hiding inside everything I loved. The tools I draw with. The apps that put stories in my hands. The playlist that finds a song before I know I want it. None of those things are purely technical. Someone had to understand people well enough to imagine them, and technology well enough to make them real.
That’s what Management Information Systems is to me.
I didn’t leave the humanities behind. I gave them a backend.
It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
The Analytical Engine weaves algebraical patterns just as the Jacquard loom weaves flowers and leaves.
The arts and sciences are avatars of human creativity.
You can’t use up creativity. The more you use, the more you have.
People ignore design that ignores people.
I didn’t come to Austin to study business from a textbook.
McCombs is UT Austin’s business school, and the reason I’m here.
I came to build things, break things, ask why people wanted them in the first place, and do it somewhere ambitious enough to keep up.
My Management Information Systems (MIS) major connects directly to professors who teach the #1 graduate Information Systems program in the country, giving me direct access to how technology and business actually intersect.
Combining MIS with Marketing gave me the full picture: MIS taught me to build the technology behind an idea; Marketing taught me to understand the user on the other side—what they notice, trust, and care about. Austin’s proximity to industry and my summer at Oracle ensured none of it stayed theoretical.
Here, I’ve built full-stack applications, designed and deployed databases, worked with real datasets, studied consumer behavior, and learned that the interesting question isn’t whether something can be built.
It’s whether it should be built, who it’s for, and what would make them care.
McCombs gave me the business. Austin gave me the playground.
A great business school isn’t a number on a ranking list. It’s what happens when you’re surrounded by people who keep raising your definition of good. That said… someone went through all the trouble of ranking us. It would honestly be rude not to look.
Texas doesn’t just think big—we build big, too.
Tap a ranking to see what it means for me. Rankings: U.S. News & World Report ↗
Nine disciplines. A perspective no single major could give me.
“Why do people do what they do?” “What changes someone’s mind?” “Why do some stories stick?” “How do you choose well with the facts you have?” “How do you move a group of people?” “What’s worth building next?”
Technology & Systems
Database Management
Web Application Development, Strategic IT Management
I can design a database, build a full-stack app, and decide which system a business should run on.
People & Organizations
Leadership Challenges, Organizational Behavior
I can read a team, get people moving in the same direction, and say the hard thing clearly.
Brand, Product & Consumer Strategy
Consumer Behavior
Science of Influence
Creativity in Marketing
Strategic Product Management
I can find who a product is really for, position it, and build the plan that gets them to buy and come back.
Learning & Human Development
Cognition & Human Learning
Mindfulness & Compassion
I know how people actually learn, and how to design an experience that sticks.
Mind, Behavior & Cognition
Cognitive Psychology, Social Cognition
Personality
I know why people decide, remember and act the way they do, down to the brain.
Storytelling & Influence
Psychology of Advertising
Brand Storytelling, Storytelling in Film & TV
I can turn a brand into a story people want to hear, on a podcast, in an ad or on screen.
Business Fundamentals
Statistics for Business, Intro to Decision Science
Strategy Beyond Markets
I can read the financials, run the numbers and back a decision with data.
Humanities & Social Sciences
Rhetoric & Writing
Masterworks of Literature, Classical Mythology
Calculus for Business
I can make an argument, write it well and check whether a source holds up.
Science, Math & Arts
Speech Communication
Microeconomics
Sustaining a Planet
I think like an economist and a scientist, and I make things like an artist.
What makes sense for the user, the business and the system.
Products for the brands people love, built on the data those people already create.
A full-stack rideshare app where riders, drivers and admins each get their own side. 33 automated tests.
Built withC# · ASP.NET Core · React · Node.js · PostgreSQL · Docker
MIS 333K, MIS 372T
Open RideFlow182,293 raw Spotify records, cleaned to 91,160 real listens and modeled as a star schema.
Built withSQL · PostgreSQL · Python ETL · Snowflake · Data modeling
MIS 325, MIS 333K, MIS 372T
Open Listening GalaxyA private layer of this site. Protected routes, hashed passwords, and two roles that open different rooms.
Built withAuthentication · Role-based access · Anti-forgery tokens · Rate-limited logins
MIS 372T, MIS 333K, MIS 325
Pick a roleThe AI guide on this site. She answers from notes I wrote about myself, and knows what not to say.
Built withGemma on Cloudflare Workers AI · Guardrails · Usage limits · Live Spotify
MIS 304, MIS 325, MIS 333K, MIS 372T, MIS 375
A Python planner that weighs 203 Austin spots, drive times and opening hours, then commits to a plan.
Built withPython · Pandas · Pyodide
MIS 304, MIS 301, MIS 325, Intro to Data Science
Plan a SaturdayTen features RICE-scored into a roadmap. Saved drink profiles ranked first; paid line-skipping, ninth.
Built withRICE · KANO · Cost justification · IT strategy
MIS 301, MIS 375, Oracle
Read the caseSix stops, one loop
Idea in. Decision out.
And the decision is where the next idea comes from. Every stop is something I built, and every one works. Pick a stop to look closer.
How the curriculum built that range
Step 01: Start with why
What problem is the business trying to solve, and how can technology create an advantage? Every project starts here.
How technology changes marketing, finance, operations and HR, taught through Harvard Business School cases.
Platforms, information economics and enterprise architecture, ending in a technology recommendation backed by a cost justification.
Step 02: Learn the building blocks
Code to solve problems and databases to store, query and analyze the data behind any business.
Turning business problems written in plain English into working Python.
Designing a database from scratch, then moving past SQL into NoSQL, pipelines and cloud warehouses.
Step 03: Build the real thing
Combine code and data into working web apps with the business rules built in: who can see what, how data connects and what the app should do.
A full web app with user accounts, a real database and an AI feature, built as a team.
A full-stack app built and deployed end to end. Mine was RideFlow, built solo.
Step 04: Deliver it for real people
Next semester, I’ll run a real project for a real client and dig into how information systems research is done.
About 11 weeks of agile sprints building a system for an Austin business or nonprofit.
Research methods, with my own work focused on project management.
People, Technology, Business
I can talk to the engineer and the executive in the same meeting.
Zoom level 1 of 7
I can read a developer’s code, follow the logic and write my own.
Trained in
Zoom level 2 of 7
I pull the answer out of the data myself instead of waiting on a report.
Trained in
Zoom level 3 of 7
I’ve built features end to end, so I know what a request really costs to make.
Trained in
Zoom level 4 of 7
I design for how people actually behave, not how the spec assumes they will.
Trained in
Zoom level 5 of 7
I map how work moves between people and systems, and find where it breaks.
Trained in
Zoom level 6 of 7
I see how one system change ripples through every team that touches it.
Trained in
Zoom level 7 of 7
I can tell whether it’s worth building at all, and make the business case.
Trained in
People don’t love brands. They love who they get to be when they choose them.
Beauty, entertainment, retail, and food and beverage: the brands I can’t stop studying.
Glossier was built by its comments section, then handed its fans to Sephora and TikTok. My plan to win them back.
Rhode is booming, and every sale runs through one famous face. My plan to make the brand outlive the fame.
Katrina Kaif, Priyanka Chopra Jonas and Deepika Padukone each launched a beauty brand. One grew, one was sold, one is shrinking. My case study of why, measured in audited revenue and profit.
American Eagle’s Sydney Sweeney campaign won the internet. Did it sell the brand? My plan to turn one loud season into repeat customers.
The real problem
It doesn’t have a content problem. It has a continuity problem: the show drops Friday, and by Saturday the conversation lives somewhere else.
Move 01, cadence
Netflix Nights: something live most weeks, so people ask “what’s on Netflix tonight?” again. Own events, not leagues. It already holds U.S. Women’s World Cup rights for 2027 and 2031.
Move 03, value
One hit, five revenue streams. Proof it works:
Netflix makes the biggest hits in the world, then lets the fandom and the money move to YouTube, TikTok and Reddit. My strategy to keep both.
Prime Video’s book adaptations draw tens of millions of viewers. Its Prime Book Club reaches under 1% of them. My strategy to turn the hype into a club.
In a 2022 UT Student Government survey, 32% of students were food insecure, and packed class schedules make it worse: many skip meals between classes.
Dining isn’t inside the buildings where students spend their day, healthy food is expensive for daily use, and UT has no data on how students actually eat.
FuelFlow: smart nutrition stations in 6 to 8 academic buildings, with 10g+ protein meals, nothing over $12.50, and a 60-second checkout.
A pitch to put affordable, high-protein meal stations inside UT’s academic buildings, opening on a 15-second film of a student’s day. Built solo for MKT 372T.
Where the Starbucks app’s growth is hiding, what to build, and how to measure it. Built solo for MKT 372T Product Management.
So make them earn one. City-exclusive, engraved with your finish time, only sold to runners.
4:12:36
Pick your race 1 of 8 collected
A marketing plan to turn a bottle people buy once into one they collect. Built solo over a semester for MKT 337.
A competitive activities map: Wendy’s core position, the 13 activities that hold it up, and six new ones I’d add.
A Five Forces analysis of a cloud security company, from the course case to July 2026.
From the archive
Strategy one-pagers: the forces around a company, the activities that hold up its position, and where it should grow next. Pick one and click through it.
Porter’s Five Forces
Industry attractiveness: Moderate. Steady demand, subscriptions and high switching costs support profits, but Microsoft’s bundling, big buyers and heavy R&D cap pricing power.
Bought Wiz for $32B (closed March 2026) and Mandiant, so it now owns cloud security, incident response and a SIEM, exactly the threat the case predicted. (2026)
GuardDuty and Security Hub come built into the cloud where customers already run, cheap and one click away.
Cheaper managed security for small businesses and MSSPs, the low-price challengers Kurtz warned about. (case)
AI agents that do a security analyst’s job, making it cheap to enter one niche. (2026)
Deep pockets buy and stitch firms into new platforms.
Why entry is tempting. The market was forecast to grow from $36B (2021) to $106B by FY2025 (case forecast).
Barriers to entry. Threat Graph network effects (6T+ events a week), a hard-to-copy cloud-native agent, brand trust, 98% retention (case) and FedRAMP certification.
Falcon runs on Windows, and after the July 2024 outage crashed 8M+ PCs, Microsoft is moving security vendors out of the Windows kernel. Microsoft is supplier and rival at once, selling Defender. (2026)
Falcon needs their system access to protect each device, but no single one controls most endpoints.
Threat hunters, AI engineers, and enterprise and SMB sales: the case calls hiring hypergrowth talent one of CrowdStrike’s biggest challenges in a tight labor market. (case)
Falcon is cloud-only and never offered on-premise, so it depends on a few hyperscalers; AWS is also a sales partner through AWS Marketplace. (case)
Charlotte AI and agentic security need GPU capacity from a near-monopoly supplier. (2026)
Resells Falcon on Dell commercial PCs and runs MDR on it since 2023, but needs CrowdStrike as much as CrowdStrike needs Dell. (2026)
Open doors to mid-market and SMB buyers, but CrowdStrike also sells direct with free and in-app trials. (case)
Bundled in Microsoft 365 E5, #1 share.
Cortex XSIAM, fights for the whole platform.
The closest AI-native rival, and cheaper.
Gartner Leader, strong in Asia.
The small-business and MDR favorite.
A firewall giant adding endpoint.
McAfee’s enterprise arm, legacy.
Legacy antivirus, little new investment.
Consumer only, and Kurtz’s old employer.
Who shares the pie (IDC 2024). Microsoft is #1 at 28.6% and CrowdStrike #2, each about double any rival; the rest is fragmented.
Why rivalry is high. Look-alike “buzzword-compliant” products drive price fights (case); Microsoft can accept thin endpoint margins to sell its wider ecosystem; outages hand rivals an opening.
Huge budgets and rules like FedRAMP; Kurtz testified to the Senate after SolarWinds. (case)
After the 2024 outage these buyers demand liability terms; Delta’s $500M+ gross-negligence suit was allowed to proceed in 2025. (2026)
Only 176 customers spent over $1M a year vs. 1,569 at $100K to $1M and 8,151 under $100K, so a few big accounts hold the leverage, and Microsoft E5 bundles Defender cheaply. (case)
Bundle CrowdStrike for many small clients and can swap in SentinelOne or Microsoft if margins shrink.
Many small buyers with no security expert who want easy products (Falcon Go, freemium trials). (case)
Tiny individual spend; the case floats going direct-to-consumer to own the “full stack.” (case)
Why buyer power stays in check: switching costs. 66% used 4+ modules (case); now 51% use 6+ and Falcon Flex accounts hold $2.29B ARR (2026). Each module is another workflow to rip out, so threats to leave are weak.
Why buyer power stays in check: breach costs. A breach can now put a company out of business (case), so risk-averse buyers pay for proven protection instead of the cheapest option.
Kurtz calls it “our biggest competitor.” (case)
Windows Defender and Apple XProtect: “good enough” for small buyers.
Full control; one bank refused cloud-only Falcon, then came back. (case)
Expel, eSentire and ReliaQuest run security for you.
Elastic, Google SecOps, Microsoft Sentinel.
Zscaler and Cloudflare guard access, not each device.
Competitive activities map
Wendy’s core position since 1969: square fresh beef patties that hang over the bun (the 1984 “Where’s the Beef?” ad lifted revenue 31%), everyday value from about $5 Biggie Bags, and drive-thru speed. Every activity here reinforces it.
Red: what Wendy’s does today. Blue: new activities I proposed. Tap one to see how it holds up the core.
Positioning, adjacency and segmentation
Mission Give voice to beauty.
Values Inclusive, devoted to the customer, courageous, curious, discerning.
Differentiation Skin first, makeup second; community-built products; “brand as peer,” unlike Estée Lauder and L’Oréal’s top-down celebrity model; signature pink; $15 to $116 accessible prestige.
Milky Jelly, After Baume, Futuredew, Super serums, SPF 50, Solution
Boy Brow, Cloud Paint blush and bronzer, Lash Slick, Ultralip, Lip Glaze, Skin Tint
Balm Dotcom flavors (Birthday, Black Cherry, I ♥ NY apple)
Body Hero, Crème de You, hand cream, deodorant
The Glossier You family (You, Doux, Rêve, Soie, Fleur), a $15 Discovery Kit
Hoodies, the Smiley Mug, beauty bags, candles, trios, the Face Kit
About $15 to $116, between drugstore and luxury
Snowflake pimple patches for winter, avocado under-eye masks, face packs; Glossier sells none today, and they are repeat buys
A pomegranate lip tint (builds on the food-flavored Balm Dotcoms), limited Cloud Paint shades each season
A $25 makeup and skincare mini quad as an easy first buy, like the $15 fragrance Discovery Kit
“I Love Myself,” “Self Love Club,” “Comfortable in My Skin” in hot red and baby pink; Glossier sells only one mug today
“Boy Bye” shorts (a Boy Brow pun), sweatpants to match the hoodies, scrunchies
Refillable Balm Dotcom and Stretch Concealer cases; Glossier already sells deodorant and perfume refills
glossier.com, built on Glossier’s own e-commerce platform
Selling in the app since July 2025
“Engrave it” on Glossier You and Balm Dotcom
At every Glossier store
Free standard shipping on orders over $40
A seasonal gift guide, digital gift cards from $15 to $200
Customer-inspired products, reviews and “skin first, makeup second” content
A cloud room, life-size products, a pink hot-air balloon, a giant-letter “dotcom” wall to spell your own (like boybye.com); every photo is free marketing
Bag color drops with paid initial stamping, Cloud Paint engraving and a matching keychain
A new shopping app with 15% off your first in-app order, app-only customizations, and an AI skin quiz and shade match
Join free for early access and a birthday gift; spend $250+ a year to move up a tier; spend $500+ to unlock a suggestion box for requesting new products and shades
Scheduled pickup, plus private birthday and group parties from 8 to 10 am or after 7 pm
TikTok and Reels get-ready-with-me series starring college women at 10 top campuses and working women in the 5 flagship cities; the new “Top Shelf”
11 cities: NYC, Brooklyn, LA, Seattle, Atlanta, Boston, Dallas, DC, Las Vegas, Philadelphia, London
Every freestanding Sephora in the US and Canada
glossier.com
Gen Z and millennials, strongest in big coastal cities
Immersive stores only in NYC, LA, Boston (students and young professionals) and San Francisco (affluent minimalists)
First Glossier stores in Toronto and Mexico City, where Glossier is sold only through Sephora today
Paris and Barcelona join London to test more European markets
A Tokyo store to test East Asia
A Singapore store to test Southeast Asia
A yearly cloud pop-up tour at Ohio State, UT Austin, Vanderbilt and Michigan
The trade-offs
The Pink Capsule pet line (off-brand for a beauty company)
7 smaller US stores (Atlanta, Brooklyn, Dallas, DC, Las Vegas, Philadelphia, Seattle) to fund 4 big flagships
Ulta (discount-heavy, conflicts with Sephora)
Delhi and Jakarta (price-sensitive; need halal products and wider shades), Seoul (K-beauty’s home turf), wellness ingestibles (regulated, off-core)
Tap a row or column title to focus it, or any line to open it.
Tap a segment to focus it and its channels.
I wanted girls to see themselves as builders, coders, and inventors.
In 9th grade I was one of three girls in AP Computer Science Principles, and instead of banding together, we competed for the A. I spent 10th grade teaching myself more computer science and writing a curriculum from my school district’s, College Board and Girls Who Code material. Then in 11th and 12th grade I ran Girls Who Code chapters at two middle schools, to reach girls earlier and give them a community.
Every bedtime story I read my little sister was about princesses, fairies and dolls. Never real women. So at 17, I wrote and illustrated the book I wished she had: seven women engineers from different backgrounds, from aerospace to biomedical to computer engineering, and the first one is named after her.
What readers say
“An inspiring book and a must read for all aspiring engineers.”
Vivek, verified purchase
“The drawings are detailed and have their own unique art style, and the book explores different fields that could potentially be interesting to girls in STEM.”
Ray, Amazon review
“I bought it today and started reading it out of curiosity. I could not stop till I reached the last page.”
A dad of a young girl, Amazon review
Build it. Test it. Try again.
Guided elementary students through the engineering design process, from brainstorming and sketching to prototyping, testing, and redesigning. We built boats to explore buoyancy, experimented with paper airplanes and gliders to understand flight, designed solutions for cleaning contaminated water, and constructed mini skate parks to test motion and momentum. Each challenge turned a STEM concept into something students could build, test, and improve.
What if I painted where I’m from?
I grew up between cultures. Eventually, I started drawing the space between them. My AP 2-D Art portfolio became an attempt to make cultural identity visible: the traditions I inherited, the places I’ve lived, and the strange experience of belonging to more than one world at once. Not to brag, but it earned a 5, a VASE award and a Scholastic Art Award. …totally bragging.
What if I wrote it down?
Some thoughts refuse to stay thoughts. Mine have become poems, essays, stories, and eventually a children’s book. Writing is where the things I can’t fit into a dataset, design, or conversation usually end up.
What if I followed the recipe, then didn’t?
Recipes are suggestions. Ratios are not. Baking is basically coding with better snacks. Break the flour-to-butter ratio and nothing works. Get the architecture right, though, and suddenly you can mess with the flavor, color, decoration, and everything that makes it yours.
What if I planned the perfect trip?
I don’t visit cities. I study them. The neighborhoods, the art, the food, the coffee, and the places I’d hate to miss. Each edit below is the city I’d hand a friend.
Chicago Edit
New York Edit
Miami Edit
Where next?
TL;DR
Fine. I’ll compress 20 GB of personality into an 84 KB PDF.
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